Plan for a 60 minute game !

The Patriots are 18-0, why?  Because they play every game the entire 60 minutes.  The teams that have been close and took them into the 4th quarter, lost because they couldn’t stay focused for the entire game.  Why do the Patriots play 60 minutes? Experience.  They have a game plan and they run to it, making minor adjustments as they see what their competitors throw at them. Business is the same, management teams have to play 60 minutes and it all starts with a good game plan.  How many times do businesses panic and lose focus, away from their plan and travel down wrong paths.  Your number one competitor gets bought by a gorilla, how do you react, how do you leverage it to move your message forward.  Who can you get to help you get out this message and how does this affect your plan. You launch a new partnership, how will your competitors react?  How will your sales force leverage the partnership and how will the market react?

All of these events are predictable and should be part of a plan, as they happen, they should be considered market validation.  It is all part of the planning process. How a team reacts to these events will determine whether they will play 60 minutes or lose focus in the 4th quarter.